As the VP of Marketing, Hooper drives the strategic direction of marketing and communications for Internet Broadcasting. She leads a companywide marketing effort to build perception of the Internet Broadcasting products and services in the market and building IB’s “leadership” position.
With more than 15 years of marketing experience in the high-tech industry, Hooper has been instrumental in helping businesses recognize the value of using marketing and communication strategies to extend their brand and drive business. Before joining Internet Broadcasting, she worked in product marketing for Thomson Reuters where she led the team to launch their successful online video suite of products. Prior to that, she led the product marketing division of a publishing company and converted the company’s business from a primarily print-focused production to an efficient online operation.
Hooper has spoken on numerous occasions about various facets of marketing including how companies can leverage marking initiatives to improve their bottom line. In 2006 and 2007 Ms. Hooper was Chairman of the Board of The zAmya Theater Project, a non-profit organization focused on increasing the awareness of homelessness in Minneapolis. Ms. Hooper graduated from California State University, Chico in 1993 and enjoys spending time with her family outdoors, cooking and entertaining.